tim halperin - “the last song” (music video)

“american idol” star returns home to make his next music video

Not long after we released his first music video, “She Runs”, Tim Halperin went on to become a contestant on “American Idol” — check out his TV debut & AI audition — and went on to make it to the Top 12. He returned to Texas, now with a much larger audience & fan base, and approached us to direct his next music video for a new song that was getting radio play, “The Last Song”. We wanted this video to be an evolution of “She Runs” and still have that whimsy & DIY feeling, but with a slightly larger budget. We raised funds on Kickstarter, shot the music video over 2 very long days and turned around the final video not long after that.

The video premiered on Kidd Kraddick’s KiddTV and was viewed over 100,000 times in the first 24 hours and was featured on sites including Pop Crush, Promo News, Techli and others.


kickstarter

The budget for the “She Runs” music video was $500 and we knew this time around we were going to need a larger budget, or any budget at all. We created a Kickstarter to raise the $8k needed to make this music video happen. We created a quirky video, launched & supported the campaign and quickly raised the funds to get to work.