a fresh look - debunking myths
encouraging audiences to debunk myths about GMOs using :06 pre-roll ads
While there is a lot of information available about genetically modified foods (GMOs), there is also plenty of misinformation that can make it difficult for consumers to distinguish facts from falsehoods when it comes to GMOs.
We worked with A Fresh Look to create a series of highly targeted :06 YouTube pre-roll ads featuring anti-GMO personalities encouraging our undecided audience to seek out & discover the facts about GMOs and decide for themselves.
These ads drove an increase in Google searches for GMOs over 200%